How and Why Should a Small Business Conduct a Competitor Analysis?
Starting a Competitor Analysis - Do I Have Any Competitors? Do you know how to conduct a competitor analysis? As a small business, you are likely to be in competition with other businesses to attract customers. You may think that the product or service you offer is so...
4 Things To Remember When Planning A Website.
Perhaps you have recently started a new business (congratulations) and need a website or perhaps it is time for a refresh of your current website. In either case, it is important to carry out some basic planning before you get going. Even if you have a trusted website...
Are You Making The Best Use Of Your Social Media Profiles?
How many of you have social media profiles for your business? Have you spent any time reviewing them recently? How do they reflect on the brand of your business? Do you know that there are still many businesses out there who set up social media profiles a long time...
Looking to the future – The next normal
How do you communicate with your customers as your operations start to re-open? As restrictions are gradually lifted how do we change our ways of working to accommodate the new normal? Getting customer communications right is critical to your business's success in...
Locked Down but not Locked Out!
How do you market your business during COVID-19? This is a big question! and not all the answers are available because we have never faced a situation like this before in our lifetime. The last example of this was the Spanish Flu in 1918. Over 100 years ago they...
Scott of the Antarctic teaches us about website page speed.
Back in March last year I wrote a blog post about website page speed loading and how it was increasingly a ranking factor for search engines.A year on from that post, website page speed loading has become an even more important aspect of optimising for...
The Concise Training Top 10 Social Media & Digital Marketing Updates of 2018
With 2019 just a few days old we thought we would take a moment to compile our favourite social media updates of 2018. This list is in no particular order they are just our 10 favourite updates from the past 12 months.Hootsuite - Instagram post scheduling...
ContentCal undergoes a revamp but has it retained what we originally loved?
We have been using ContentCal for about a year now to manage social media posts for ourselves and our clients and have found it to be one of the best social media scheduling tools on the market. In fact, we were so impressed that we wrote a blog post about...