The Concise Training Top 10 Social Media & Digital Marketing Updates of 2018

The Concise Training Top 10 Social Media & Digital Marketing Updates of 2018

We explore some of our favourite social media updates from 2018.

With 2019 just a few days old we thought we would take a moment to compile our favourite social media updates of 2018.

This list is in no particular order they are just our 10 favourite updates from the past 12 months.

Hootsuite – Instagram post scheduling to business accounts

Hootsuite added the ability to post directly to business profiles on its desktop and mobile app. This made managing our own and clients Instagram accounts easier and less time-consuming. you can read more about this here.

Twitter Threads

Sometimes it takes more than 280 characters to get your message across. At the beginning of the year, Twitter introduced the ability to create threads of multiple Tweets.

One of our favourite updates is Twitter Threads.

You can read how to create Twitter threads in our blog post.

Premiere Videos

Twitter and Facebook both unveiled the ability to schedule pre-recorded videos to go out during a chosen viewing window as a live event. This allows you to build excitement in anticipation of the video being broadcast. We expect other social media channels to add this feature in 2019.

ContentCal’s New Look

ContentCal is a great tool to use for scheduling your social media content. They unveiled a new look in the latter part of 2018 which we have been really impressed with. Make sure you read our blog post about these new updates.

Hashtags being more prominent on LinkedIn

During the summer LinkedIn started making hashtags more prominent in status updates and started encouraging users to follow specific hashtags.

First, select a hashtag you wish to follow:

LinkedIn added some useful updates during 2018.

You will then be able to select one of the hashtags on the left-hand side of your home page and see related status updates.

You can see the hashtags you can use displayed.

You should also use relevant hashtags in your updates.

Instagram Story – Countdown Stickers

This feature only appeared in mid-December but is definitely worth a mention. Instagram has added countdown stickers to Stories so that you can use them to generate excitement for a campaign, promotion or event. When selected you can choose an end date and/or time and then it will appear on your Story. When a user views your Story it will encourage them to tap the timer to receive a reminder notification.

Instagram added some useful updates during 2018.

Twitter – Chronological Timeline

Twitter quietly added the ability to switch your feed from a curated feed of the best Tweets to a chronological timeline.

To do this either press the sparkle icon which is located at the top right or choose Settings and privacy > account

This update makes it easy to switch your Twitter timeline.

Turn off ‘ Show the best Tweets first’ option. This will now show Tweets from the people you follow in reverse chronological order.

Facebook 3D Posts

It was only going to be a matter of time until 3D posts were introduced on social media. Facebook unveiled a new way of creating them by utilising modern smartphone’s dual cameras without the need for fancy equipment.

As more people upgrade to newer smartphones, expect to see the use of 3D images increase across Facebook over the next couple of years.

You can read more about 3D Posts on Facebook in this blog post from Social Media Today.

Tags for your MailChimp contacts

This is a simple but useful change that MailChimp introduced this year. You can create tags for your contacts in MailChimp – assigning them as customers, VIPs, suppliers etc. You can then segment them by those tags, so you can make your newsletters even more personal.

Perhaps animated gifs on Linkedin messaging or native video on Linkedin Company pages? – just a suggestion…or the final one could be the promised changes to LinkedIn company pages which will have a big effect next year?

Do you have any updates that have impressed you which would make your top 10? Do let us know in the comments below.

Originally published at www.concisetraining.net on 14th December 2018.