Instagram updates  – October 2018

Instagram updates – October 2018

There have been some significant changes on Instagram in recent weeks including the addition of an activity monitor.

Over the past few months, there have been a number of subtle changes on Instagram including a new look to the layout on mobile devices and also the launch of IGTV.  

Here are some of the Instagram updates in case you missed them.

Activity Monitor

The activity monitor has been added to allow you to see the average time and daily time spent on Instagram and Facebook in the last week. You can set an alert to remind you when you have spent a certain amount of time (you will still continue to be able to use the channel beyond that time). 

On the apps use Settings (hamburger menu) Your Activity (Instagramor Your Time on Facebook (Facebook)

Incidentally, in the latest version of iOS, Apple has added a screen time option where it will display your time spent on each app. It will show you the daily average usage of each app and allow you to apply limits to each app. You can also set a period of downtime where only apps you allow and phone calls will be accessible. 

Mute

Staying with the topic of allowing downtime from your smartphone, a change is rolling out to both Instagram and Facebook to allow you to turn off notifications for a period of time if you want a break from the channels.

Create a NameTag

You can now create a NameTag which you can share with other people so they can scan to follow you. 

To create your Nametag:

From your Instagram profile page click the settings (hamburger menu) in the top right.

In our latest blog post we look at some of the latest Instagram updates.

Tap your name tag which appears

You can customise your name tag, share your name tag or scan a name tag of someone you may want to follow.

Swipe Up Links

This is a really useful option but it has certain criteria to allow you to create them. You must have an Instagram Business account and a minimum of 10,000 followers. 

You may have seen these on Instagram Stories from brands. You have the option to ‘See more’ and an upwards arrow. When you swipe up a pop up appears displaying a page from their website. 

More Shopping Options

Businesses can add Shopping ‘stickers’ to their Stories which users can click to be taken through to the brand’s website and buy items.

The Explore tab will see dedicated shopping channels and will show “a mix of products based on your interests” Source.

Frequently used Emojis

When you click the comment button below a post, the 8 emojis you most frequently use are shown in a bar above the text field.

How have you found these recent changes on Instagram useful? We would love to hear your thoughts in the comments below.

If you think you could use Instagram for your business or that you could be getting more benefit from this network, why not explore our Instagram for business online course?

How to use social listening to benefit your business

How to use social listening to benefit your business

How to use social listening to benefit your businessWhat is social listening?

Social listening is the process of monitoring what people are saying about you, your industry and competitors online. The insights you gather from these conversations can be used to enhance your business. 

Why is it important?

You don’t have a relationship with an online business without building some sort of rapport. Conversations about your business give people reassurance that your brand, service or product is reliable.  If you listen, you can evaluate customer experiences, likes and dislikes and use that feedback to create more appealing offers or enhance your services.

At Concise Digital, we use tools to track conversations across our customers’ social media platforms.

How can you use it for your business?

Monitor opinions and attitudes  Businesses can’t control what people say about them on social media but it is important to listen before engaging with your audience to gain valuable insights.

Customer service  Businesses use social media to respond to questions and complaints about their products or services. Social listening provides an opportunity to convert an unhappy customer into a satisfied one if the response is reasonable.

Increase engagement  Consider which posts attracted the most engagement… why?  Take a look at strategies that worked on social media (including your competitor’s posts) and think about how can you replicate or adapt them for your needs.

Check out the competition – Use social listening to see what your competitors are talking about and learn from seeing what type of posts gain the best response.

Find influencers – Use social listening tools to identify key influencers for your industry and try to make alliances with them to reach your desired audience.

 5 Tips for success:

  1. Choose a social listening tool that’s right for your business and expertise
  2. Listen regularly and often
  3. Don’t just listen on the channels you are active on as this can limit your view of what is actually being said about your business
  4. Respond quickly to comments and don’t forget to thank people for their feedback
  5. Don’t get put off by the numbers  look at the stories behind the figures

Do let us know how you get on in the comments section.

Get in touch

Telephone: 01865 522658

Mobile: +44 (0) 07799 634835

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Are you using the right social media channels for your business?

Are you using the right social media channels for your business?

As I’m sure you are aware, social media marketing never stands still.   Not only do you need to have analways on” presence but as social networks continue to develop and evolve (join our Social Networking Support Club to keep up to date with the changes), it is worth regularly checking whether you are using the right channels for your business.  You are investing a great deal of time nurturing your online presence  you need to be engaging with the right audience!   Take a look at our 5 tips to ensure your social media marketing will be successful in 2017.

Tip 1

Have a social media strategy and keep at it. Social media takes time and effort over a sustained period to achieve results. If you need help with this, take a look at our popular Social Media Strategy online course or ask us about our social media strategy services.

Tip 2 

Consider your audience demographic.  Trackx has created this infographic which provides an overview of some of the key audience stats for all the major social platforms.  This can help you determine which channels will work best for your business in 2017. There is no point spending lots of time on a channel if your audience is not going to be there but on the other hand  don’t use too many channels  there is a time/resource/investment balance required.

The infographic is as from Social Media Today and was created by Trackx.Source

Tip 3

Social Media may have changed since you started to use it. Let’s look at some of the key trends in 2017, as these may influence your decisions:

a) Social isn’t just for Millennials anymore  According to this study by Pew Research, social networking use among Internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year!

b) The line between Internet user and social network is becoming less distinct. In the same study, in 2009 only 46% of online adults used social media; this figure has now risen to around 70%. In a recent conversation with a friend of mine who runs a karate club, he refers to his Facebook channel as hiswebsite’ and uses this to good effect to advertise his business and keep his followers informed of events and classes together with useful tips.  Not every business needs a website and a Facebook page these days.

c) Video remains king  Facebook has enjoyed considerable growth since its launch of live video streaming earlier in the year.  According to Social Media Week, the algorithm puts more emphasis on longer videos as long as they have relevant content.  We will only see more brands experimenting with this  why not give it a try?

d) Increase in personalised content  With the ever increasing amount of content published online, it is more important than ever to make sure your content is seen by the right people at the right time.  Collect data about your audience and create targeted content that really appeals to them. In a simple format, you could use Facebook remarketing to advertise to people who have visited your website or send targeted e-newsletters to different segments of your database.

Tip 4

Take another look at your social media profiles and make sure they still represent your brand. Check whether the cover photos need a refresh or whether the bios still accurately represent what you do and contain relevant keywords, and, if appropriate, hashtags.

Tip 5

Plan your content.  Create and plan content ahead of time.  We have started to use Content Cal to plan content across the brands we manage.  It is a visual tool that makes it easy to post and schedule updates in different categories to LinkedIn, Facebook and Twitter.  They offer a free version for 1 user perfect for small businesses.

What changes are you going to make?  Let us know in the comments below.