The third episode of the Concise Training marketing podcast. In this informative podcast series your hosts Mary Thomas and Di Dawson discuss digital marketing theory, techniques and tactics for marketing your small business better. In this episode – targeting your audience.

In this episode we look at sorting and segmentation of your audience to target your marketing effectively. We discuss identifying your most and least profitable customers so that you can target your marketing at those most likely to buy and also those that will be profitable for you.