Celebrating digital marketing success

Digital Marketing Success Story

Our team of experts are passionate about what we do and work hard to make a difference to our clients.  Our mission is to get people talking about our clients’ brands and get their businesses noticed, so how effective are we?

As with most businesses we’re so busy doing, we rarely take time to reflect on our digital marketing success, so we thought it would be great to take a moment….

In this blog, we wanted to share how our team member Jonathan supports our client – We Fix Feet, so we interviewed him!

Here’s some background

We Fix Feet are award-winning professional foot healthcare service clinics. They provide a range of personalised high-quality care in the management of a range of disorders associated with the foot for adults and children. Treatments range from foot healthcare including verruca treatments, gait analysis to sports injuries.

We Fix Feet clinics are based in Beeston and Ilkeston in the East Midlands.

History – how did we get involved?

One of the We Fix Feet team, Steve, successfully completed our City & Guilds Diploma in Social Media For Business Qualification through our sister company Concise Training, he now knew what needed to happen, but didn’t have time to implement so turned to us for help.

The Challenge

Seek first to understand.  As a result of several client discussions and reviews of the digital presence of We Fix Feet, the following needs were established and agreed upon.

1. Overall Aims
a. Establish a continual flow of new customers as well as repeat customers.

2. Website
a. Build a new website with the aim to improve the integrity and speed of the original website.
b. Increase site security with fewer plug-ins.
c. Improve the customer journey, making the website more user-friendly and more focused on treatments.
d. Improve how the pages are ranked in search for key treatments and conditions.
e. Regular reporting

3. Social Media
a. Establish an organic social media presence for We Fix Feet
b. Change how We Fix Feet is positioned, from continually offering discounts to promoting quality service and being keen to help.

4. Newsletter
a. Change the regular newsletters from being discount focused to ‘added value’ focused reinforcing the values of quality and how helpful the service can be.

The Solution – What we Did

Website
o Created a mobile-friendly website with a modern look, using our client’s branding throughout designed to draw the visitor in.
o Restructured the website based on how people will search on Google either by treatment or condition.
o Added testimonials throughout the site.
o Changed the text of each page to improve SEO and to improve the customer experience.
o Updated images.
o Included call to actions of ‘Book Now’
o A monthly website performance report with suggestions for improvement

Our service provision has evolved!

Since building the initial website we now provide the following services:

● Website maintenance including publishing 2-3 blog posts each month
● Keep the website up to date – develop and add services, maintain plugins, and ensure security and the integrity of the website is maintained.  We also add new pages and content as and when required.
● Website Hosting services
● SEO – manage SEO on the site.  Optimise SEO on new and existing pages, blog posts, content. This includes keyword research.
● Compile an SEO report each month.
● Social Media Management (since April 2021)
o Regular posts with bespoke imagery to reinforce the brand and values
o Sharing helpful posts into local groups to improve brand awareness and knowledge of services offered.
● Digital Advertising
o Google ads / Facebook ads run on a monthly basis focusing on certain services to increase awareness of services, drive traffic to the website and increase bookings.

What factors do you believe are important to delivering great results for We Fix Feet?

1. We have a strong partnership with our client and have developed a close understanding of their culture, business goals, services, and customer base.

2. We work to a clearly defined Marketing plan – which outlines themes and aims for the year. This allows us and the client to organise and plan effectively.

3. Our dedicated in-house team of experts means:

o We can bring a variety of skills to the project including strategic digital marketing, technical, customer journey, branding / graphic design, and social media.
o We are agile and able to act quickly make changes as needed.
o We have the ability and skill to move with the business as it evolves.
o We have a talented graphic designer to create visually impactful bespoke images for the website and social.

Why do you enjoy your partnership with We Fix Feet?

I have a good working relationship with Steve and Darren. They are open to new ideas and suggestions and contribute their own ideas based on how they see their business evolving.   We keep in regular contact via email and aim to have a Zoom call every 6 – 8 weeks.

How do you manage to stay current?

I am in regular contact with Steve and Darren and have access to their 12-month marketing calendar so I can see what is being promoted in-store and this is reflected in the social media marketing. If anything changes or something important needs relaying, then they will contact me via email.

What results have been achieved to date – this is the good bit!

As with all businesses – increasing customer reach, driving revenue, and maximising Return On Investment is vital.  We are so proud to represent We Fix Feet – here’s a summary of the results we have achieved so far.

Website Change from 2020 to 2021
  Average Session Duration +33.48% increase
  Sessions +83.97% increase
 

Bounce Rate

The bounce rate measures the stickiness, i.e., how long your visitors spend time on your website. It helps you determine the effectiveness or performance of your website

+66.42%

 Bounce rate reduced significantly resulting in more relevant traffic

 

Customer Users

Nottingham

Beeston

Ilkeston

Derby

Long Eaton

 

 +93.86% change

+138.56% change

+194.98% change

+119% change

+82.95% change

 

Social Media Increase during 2021

Facebook

 

Page likes

Engagement

 +15.16% increase

+99.36% increase 

Instagram

Profile likes

Engagement

  +10.20% increase

 +120.51% increase

Jonathan, what are you most proud of?

The SEO on their website is a continual job and it was fantastic to see the website traffic grow over the past 12 months or so.

Client Testimonial – Darren, We Fix Feet

In the months we have been working with Concise Digital, they have supported us in growing our online presence and site users through their SEO, Social media campaigns.  We’ve also seen promising month-on-month growth and Mary and her team have provided great analysis, insights, and feedback in regards to our marketing strategy.  The results so far have been exceptional, and I feel like we are only just getting started.

Digital Marketing Success – Summary

We are so proud of the partnership we have developed with We Fix Feet particularly to see how the journey has evolved and the digital marketing success achieved. We look forward to supporting the next part of their journey.

Key to our success has been understanding our client’s DNA, brand values, customer base, and talk their language are vital components to helping achieve their business goals and objectives as well as bringing the knowledge from our entire team to help the client.

We understand that all business changes and the need for flexibility, ability, and open communication have never been so important.

Our values of Flexible ~ Quality ~ Knowledgeable ~ Helpful ~ Value for Money continue to underpin our approach.

Here to help you win new fans!

If you want to have a digital marketing presence to grow your business and want to achieve results like We Fix Feet – let us manage it for you.

Alternatively, you might want to take advantage of our full website development services. We work with you to plan your site around relevant keyword phrases and your customer journey and will create a beautiful website that works.

For more information, do get in touch with us here.

Alternatively, please telephone 01865 522658 or email: [email protected].

Keep a lookout for more of our client studies as we celebrate our digital marketing success stories.