"Content is the reason the search began in the first place."
Using content marketing to leverage SEO
A content strategy is an essential part of SEO — after all, Google places content and links in its top three ranking factors. We use content marketing to fill the demands of SEO and help you increase your page rankings. To create an effective strategy for your business, we undertake an extensive audit of your website and social media channels and gain an in-depth understanding of your business and your marketing objectives.
Content marketing requires consistency and fresh value-added content. As part of our audit, we will identify where and how your brand can improve content. We create high-quality content that focuses on your audience’s intent when they make search queries. Well researched and constructed articles, blog posts, video, images, infographics and social media updates that people will want to link to and engage with.
We believe the best method of link building is through value-added organic content. Whilst content is king, we also use curative strategies for link building such as mentions, reviews, and local link building if your website provides a community resource, for example. Shares on social media can help reach your audience and the more people who see your content can increase opportunities for getting valuable backlinks.
SEO is more than content, keywords and linkbacks it’s about optimisation. We will ensure that your website is technically geared toward SEO best practice and identify any issues that may devalue your website rankings or prevent search engines from being able to effectively crawl or index your website. We will also make sure that your web pages are correctly optimised for keywords and for better usability.
We’ll research relevant keywords for your business and evaluate them to determine how they can be used to make the most impact. Google has become more sophisticated when it comes to search queries; rather than fetching a page based on keywords, content is now returned that matches the intent behind the request. With this in mind, we optimise pages not just for keywords but also with a purpose-led approach geared towards your target market.
Shares on social media will help you reach your target audience. The more people who see your content can increase the opportunities for getting valuable backlinks and encourage follower growth. Sharing your content on social media will provide social proof positioning your brand as trusted and preferred by your peers.
So your website is optimised and your SEO content strategy implemented, your next step is to monitor traffic and measure performance. If you find Google Analytics mind-boggling, get in touch and we’ll help you understand what your data is telling you and how you can learn from it.