Select Page

Concise Training Podcast Episode 7

The seventh episode of the Concise Training marketing podcast. In this informative podcast series your hosts Mary Thomas and Di Dawson discuss digital marketing theory, techniques and tactics for marketing your small business better. In this episode Mary and Di are discussing the buyer journey and the type of touch points you can have with potential customers during the buyer journey.

Concise Training Podcast Episode 6

The sixth episode of the Concise Training marketing podcast. In this informative podcast series your hosts Mary Thomas and Di Dawson discuss digital marketing theory, techniques and tactics for marketing your small business better. In this episode we look at loyalty programmes and how they can be used to look after customers – to keep them happy and connected to the brand.

We’re also going to discuss brand ambassadors – who they are, how to identify them and what to do with them.

Concise Training Podcast Episode 5

The fifth episode of the Concise Training marketing podcast. In this informative podcast series your hosts Mary Thomas and Di Dawson discuss digital marketing theory, techniques and tactics for marketing your small business better.

In this episod: 

How do I get people to like and share what I’m posting?

How do I get more followers and is there a right number of followers to have?

Concise Training Podcast Episode 4

The fourth episode of the Concise Training marketing podcast. In this informative podcast series your hosts Mary Thomas and Di Dawson discuss digital marketing theory, techniques and tactics for marketing your small business better.

In this episode – Business to Business Personas.

In this episode we look Business to Business (B2B) marketing and the use of marketing personas. We will discuss six tips for better Business to Business marketing.

Concise Training Podcast Episode 3

The third episode of the Concise Training marketing podcast. In this informative podcast series your hosts Mary Thomas and Di Dawson discuss digital marketing theory, techniques and tactics for marketing your small business better. In this episode – targeting your audience.

In this episode we look at sorting and segmentation of your audience to target your marketing effectively. We discuss identifying your most and least profitable customers so that you can target your marketing at those most likely to buy and also those that will be profitable for you.